Entreprenørskap
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In today’s hyper-competitive markets, winning a customer once is no longer enough. The real challenge lies in keeping them — fostering trust, connection, and repeat engagement. This is where the Customer Loyalty Business Model comes in. By going beyond core products and services to offer incentives, rewards, and personalized value, businesses can create deeper relationships…
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For centuries, entrepreneurship has carried with it a certain mythology: the lone inventor in a garage, the fearless risk-taker who fights against the odds, the visionary who single-handedly bends reality to match an idea. While there is still inspiration in those stories, they no longer capture the full truth of entrepreneurship in our time. The…
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For much of modern history, entrepreneurship has carried with it the myth of the lone pioneer — the visionary who defies the odds, builds in isolation, and single-handedly changes the world. The garage startup, the self-made innovator, the fearless disruptor. While these narratives still inspire, they no longer tell the whole story. In 2025, entrepreneurship…
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In today’s B2B landscape, customers are firmly in control of their own buying journey. Traditional outbound tactics—such as cold calling—are losing their effectiveness, while the demand for personalised, timely, and value-driven engagement is increasing. In this article I would like to share some insights from my everyday job as Chief Business Development Officer for a…
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Social media (SoMe) has become a cornerstone of modern marketing strategies, offering businesses unparalleled opportunities to connect with audiences, build brand trust, and generate leads. In this article I would like to share some insights from my everyday job as Chief Business Development Officer for a Norwegian social entrepreneur, Motitech AS; a practical framework for…
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In a world of sleek branding, polished websites, and perfectly curated marketing campaigns, it’s easy to forget the truth at the heart of every successful business: companies don’t build trust—people do. Logos can catch attention. Taglines can inspire. But in the long run, relationships—not graphics—are what sustain growth. The limitations of logos A strong logo…
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In many ways, academia and small-to-medium-sized businesses (SMBs) might seem like they’re from different planets.One lives in the world of peer review, research grants, and long-term projects; the other thrives in the fast-paced, competitive market where every decision can be a make-or-break moment. But here’s the thing: when these worlds connect, the potential for fresh…
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For small and medium-sized businesses (SMBs), people are the most valuable resource. When your team is energized, engaged, and aligned, productivity increases, creativity flows, and customer experiences improve. But unlike larger corporations with deep pockets for perks and bonuses, SMBs often need to find smarter, more sustainable ways to keep motivation high. The good news?…
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How Motitech turned a local vision into a global movement In the competitive world of business, small and medium-sized businesses (SMBs) often face the challenge of doing more with less. Yet, they hold a unique advantage that larger organizations sometimes lack: agility. This ability to adapt quickly, pivot in response to feedback, and seize opportunities…
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In leadership, we often talk about excellence, high standards, and continuous improvement. We read books about efficiency, attend seminars on peak performance, and measure progress with dashboards and KPIs. And while all of that has its place, there’s a quiet truth that rarely gets discussed: perfection is neither possible nor desirable — and our imperfections…
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