CEO’s Toolkit: Culture & Communication Cheat Sheet

The Gartner PRISM

Culture is defined by the worst behaviors you tolerate. Use these questions to identify where your team’s «refraction» is failing.

PRISM LayerThe Audit Question
PurposeAre short-term wins currently being allowed to override our long-term «Why»?
RulesAre high-performers given a «pass» on behaviors that others are penalized for?
IdentityDoes our culture reward «Lone Wolves» more than those who make others better?
SafetyWhen mistakes happen, is the first instinct to find a solution or a scapegoat?
MeasuresAre we promoting based on numbers alone, regardless of the «human cost»?

The COIN Feedback Model

Use this for delivering tough feedback that people actually act on.

  • C — Context: Set the scene with specific, neutral details (e.g., «In yesterday’s 10 AM meeting…»).
  • O — Observation: State the facts objectively without emotion or judgment.
  • I — Impact: Show the consequences of the behavior on the team or project.
  • N — Next Steps: Agree on specific action items for moving forward.

The 3 Levels of Listening

Build trust by truly hearing what others say.

  1. Level 1: Internal Listening: Focused on yourself and your own judgments/to-do lists.
  2. Level 2: Focused Listening: Entirely focused on the speaker’s words, tone, and pace.
  3. Level 3: Global Listening: Focused on everything—the energy, the room, and what is unsaid.

The PREP Method

For answering tough questions in high-pressure moments.

  • P — Point: Start with your main message.
  • R — Reason: Briefly explain why it matters.
  • E — Example: Provide supporting evidence or data.
  • P — Point: Reinforce your main message.

«The standard you walk past is the standard you accept.»

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