A one-page business plan is a concise, strategic overview of a business or project. It helps entrepreneurs, investors, and team members quickly understand the core elements of the business without going through a long and detailed business plan.
This type of plan is ideal for startups, small businesses, and entrepreneurs who want a clear vision without spending too much time on an extensive business plan.
What is a One-Page Business Plan?
Unlike a traditional 20–50-page business plan, a one-page business plan is short and to the point. It covers all the key aspects of the business on a single page, allowing you to communicate your idea quickly to investors, partners, or employees.
It is not meant to replace a full business plan but serves as a strategic roadmap for quick decision-making and execution.
Why is a One-Page Business Plan Important?
A one-page business plan helps you:
✅ Focus on the essentials – Avoid unnecessary complexity and focus on the core idea.
✅ Communicate quickly and effectively – Perfect for meetings with investors and partners.
✅ Save time – Allows you to start testing and validating your business idea quickly.
✅ Adapt and iterate – Can be easily updated as the business evolves.
Key Elements of a One-Page Business Plan
Here are the most important components of a one-page business plan:
1. Business Idea & Value Proposition
What makes your business unique?
- Briefly describe your business idea (What problem do you solve?)
- What makes you different? (How do you stand out from competitors?)
- What is your core value? (Why will customers choose you?)
👉 Example: «Our service makes it easier for small businesses to manage their finances by offering a user-friendly, AI-powered accounting platform.»
2. Target Audience & Customers
Who are your ideal customers?
- Who is your target audience? (Demographics, needs, pain points)
- How will you reach them? (Marketing channels, strategies)
👉 Example: «Our target audience consists of small business owners aged 25-50 who want a simple accounting solution without technical complexity.»
3. The Problem You Solve
What pain points do you address?
- What is the main challenge your customers face?
- How does the problem affect them?
👉 Example: «Many small businesses struggle to keep track of their finances, leading to tax filing errors and lost revenue.»
4. Your Solution (Product/Service)
How do you solve the problem?
- What do you offer?
- How does your product/service work?
👉 Example: «We provide an AI-powered accounting platform that automates bookkeeping and gives users real-time financial insights.»
5. Business Model (How Do You Make Money?)
How do you generate revenue?
- What is your pricing structure? (Subscription, one-time payment, freemium?)
- Who pays? (Direct customers, businesses, advertisers?)
👉 Example: «We have a subscription model where customers pay from $10 per month to access the platform.»
6. Marketing & Sales Strategy
How will you attract and retain customers?
- What channels will you use? (Social media, advertising, networking)
- What is your sales strategy?
👉 Example: «We will use targeted Facebook and Google ads along with partnerships with accounting firms to drive growth.»
7. Competition & Differentiation
How do you stand out from competitors?
- Who are your main competitors?
- What makes you unique?
👉 Example: «Our competitors include large accounting platforms like X and Y, but we differentiate ourselves by offering AI-powered automation and ease of use.»
8. Financial Projections & Budget
What are your financial goals?
- Startup capital and funding (Do you need investments?)
- Expected revenue in the first 12 months?
- Budget for marketing, operations, and growth?
👉 Example: «We estimate $200,000 in revenue in the first year, with a 15% monthly growth rate.»
9. Team & Key Resources
Who are the key people in your team?
- Who is in your team, and what roles do they have?
- What skills or partners do you need to succeed?
👉 Example: «Our team consists of an experienced CTO, a marketing specialist, and a financial officer. We will also collaborate with external developers.»
10. Milestones & Action Plan
What are your short-term and long-term goals?
- What do you need to achieve in the next 3, 6, and 12 months?
- What are the key tasks to launch or scale?
👉 Example:
- Month 1-3: Develop MVP (Minimum Viable Product)
- Month 4-6: Start beta testing with 100 customers
- Month 7-12: Scale up marketing and partnerships
How to Create a One-Page Business Plan?
Here are some ways to structure your plan:
📝 Method 1: Visual Canvas (Business Model Canvas)
Use a visual template like the Business Model Canvas to quickly outline the most important elements of your business.
📝 Method 2: Bullet Points in Text Format
Create a concise bullet-point list covering all the essential parts of the business plan.
📝 Method 3: Infographic or PowerPoint
If you need to present your idea to investors or partners, an infographic or PowerPoint presentation can be an effective way to showcase it.
A one-page business plan is a powerful tool for entrepreneurs and business owners. It helps you stay focused, communicate your idea clearly, and accelerate execution.
👉 Remember:
✅ Keep it simple and concise
✅ Focus on the core elements
✅ Be flexible and update the plan as needed
Are you ready to build your own one-page business plan? Feel free to reach out to http://www.dreieskiva.com for course and coaching: Start now and bring your idea to life! 🚀
DREIESKIVA|Roald Kvam 
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